Monday, February 6, 2012

Fans: Maybe Powerful After All?

Like most people living in a nerdy-friend bubble, I was surprised to learn—when it was cancelled—that NBC comedy Community, though seemingly adored by everyone I know, was not beloved by the population at large.

In an earlier era—the well-worn tale of Star Trek fans' write-in campaign notwithstanding—that would have been the end of that. Not enough eyeballs equals not enough show.

But then, a funny thing happened. Community, which once upon a time would have been consigned to the dustbin of history (or, you know, DVD sales and bit-torrent-ing) was picked up for syndication—even though at around 60 episodes it was well short of the magic 100 at which shows have traditionally been considered worth syndicating. And it wasn't just syndicated to one platform: the show was licensed for re-running by both cable channel Comedy Central and online video provider Hulu.

As the December 31 Los Angeles Times article explained, "'"Community" has not been a wild ratings success, but it is a show that people really love and they tell 10 other people about it,' said Andy Forssell, Hulu's senior vice president for content acquisition." That is, the sheer numbers of people who watched the show was less important in the decision these content providers made to license it than the fact that the ones who did watch it were very dedicated.

At this point, certain optimists would proclaim a victory for fans. Henry Jenkins, for example, has put intensified attention to fan wishes into the long tradition in which:

from time to time, networks reprioritize certain segments of their audience and the result is a shift in program strategies to more fully reflect those tastes—a shift from rural to urban viewers changed television content in the 1960s, a renewed interest in minority viewers lead to more Afrocentric sitcoms throughout the 1990s, and a shift toward an emphasis on loyal viewers has been changing what reaches the air in the early twenty-first century. Fans are seeing more shows reflecting their tastes and interests reaching the air; those shows are being designed to maximize that appeal to fans; and those shows that fans like are apt to remain on the air longer because they are more likely to get renewed in borderline cases" (Convergence Culture, p. 62)

Over time, different groups get recognized and incorporated, this view goes, and it's just fans' turn at long last. He adds, "For years, fan groups, seeing to rally support for endangered series, have argued that networks should be focused more on the quality of audience engagement with the series and less on the quantity of viewers. Increasingly, advertisers and networks are coming to more or less the same conclusion" (p. 63).

Imagine the sound of the needle being pulled rapidly off the record here. (For younger readers, that's what this sound that you've heard throughout media sources actually is.)

Reality check: that word "reprioritize" suggests some sort of shift in who television-making entities found valuable, but the fact is that the priorities didn't change at all—they wanted as many people as possible to watch their shows (or, really, their ads), and they realized that more people lived in cities now or that there were a lot more black people than they realized such that they were worth pitching shows to. Long story short, the math changed.

So in looking at this shift toward recognition and rewarding of fan-style investment, instead of thinking of this as a "reprioritization of audience segments" or a realization that intense investment is better, the fact is that, like earlier shifts, the math must have changed in some fashion.

Having finally finished Amanda Lotz's 2007 book The Television Will Be Revolutionized a month or two ago, I can now put my finger on what it is: kinds of media distribution that didn't used to be possible have become possible, and these shifting technological and economic possibilities is what has made the difference on series like Community.

The first factor here is economic viability beyond a mass audience model. Once upon a time, as Lotz explains, "network programmers knew that the whole family commonly viewed television together, and they consequently selected programs and designed a schedule likely to be acceptable to, although perhaps not most favored by, the widest range of viewers" (p. 11). This model was based in attaching monetary value solely to sheer number of eyeballs.

Later on, as this norm of whole-family viewing went by the wayside, "instead of needing to design programming likely to be least objectionable to the entire family, broadcast networks—and particularly cable channels—increasingly developed programming that might be most satisfying to specific audience members" (p. 14). Value here came from having largest possible numbers of particular kinds of eyeballs parsed out by gender, age, or income.

In the contemporary moment, what Lotz calls the "post-network era," this process of making content for more specific subgroups has intensified dramatically. This change has "shifted production economics enough to allow audiences that were too small or specific to be commercially viable for broadcast or cable to be able to support niche content" (Lotz, p. 124).

As we’ve moved beyond mass or even large audiences as the only model of financial viability, that is, it becomes possible for a show like Community, which NBC cancelled because it didn't do the mass audience thing well enough, to survive and thrive in alternative economic frameworks like new-style syndication.

The second feature of the landscape—which is of course intimately tied to the first—is new technological possibilities for distribution. Forssell, the "senior vice president for content acquisition" quoted above, pointed to this when he said that Community is "a good fit for online audiences, and in today's digital and aggregated universe, shows like that can survive and thrive." We can think of what's "online-fitting" about the show in two ways.

On one hand, this is because, in that online distribution is a "pull" medium, where people seek out content they want and "pull" it down, rather than a "push" medium, where people have content "pushed" out to them whether they seek it or not, Community's audience dedication suits the way the technology works.

On the other hand, in a pretty basic way, "infinite shelf space and near zero marginal cost [ . . . ] radically shifts much of the operational logic of commercial creative industries" (Lotz, p. 131). These technological possibilities shift television away from a scarcity model and into one of abundance, where there isn't a requirement to select only the things that sell the best but instead everything can be made available however much or little it sells. As Lotz puts it, "another benefit arising from on-demand distribution is that it allows studios to profit from content that may be pretty obscure or fairly far down [ . . . ] the 'long tail'" (p. 131).

These sorts of shifts away from determining what kind of TV can be made on the basis of mass-audience economic norms and network-television technological ones are reshaping the landscape in some surprising ways.

Perhaps the biggest coup in this regard is that "Netflix in November announced that it planned to restart production of another cult favorite, Fox's 'Arrested Development,' which won an Emmy for best comedy but lasted just three seasons before being canceled in 2006. Netflix was drawn to the series because of its young, affluent and fervent fan base."

This isn't the first time a show has gone back into production on the basis of fan enthusiasm—FOX's Family Guy, after all, was put back into production in 2004 after the DVD sold well (Lotz, p. 129)—but what's important in both of these cases is that not only is a show that once would have been dead being distributed (as with Community), but they're actually making episodes of a show on the basis of the strength and attributes of its fan base.

This is the point at which scholars who cheerlead technological change as empowering fans would probably declare victory. It is, undeniably, the case that fans and intense devotion are now taken much more seriously.

And it's equally true that "this new participatory culture has its roots in practices that have occurred just below the radar of the media industry throughout the twentieth century," such that what has in some sense happened is that "the Web has pushed that hidden layer of cultural activity into the foreground, forcing the media industries to confront its implications for their commercial interests" (Jenkins, p. 133).

But to just be glad about this strikes me as at best overly optimistic and at worst naïve. These shifts have happened only because courting this sort of audience can now make not just sense but cents. To look at these shifts in technology and practice with no critique of capital is pretty distressing to me.

Yes: the landscape has changed—a smaller number of people can now be enough to be worth selling to advertisers. What those people want to see is now worth enough revenue that they actually get it. That's pretty cool compared to the alternative of not getting what you want at all, but it isn't cool beyond that relative sense

Fans might well be powerful after all. What they want is now taken into account in a way that it never was before because shifts in the mediascape have made them into a viable market. To the extent that that's generally what constitutes having power in contemporary society, yeah sure, they've got it. But I'm not comfortable just accepting that equation of monetary value with value, full-stop.

Wednesday, December 21, 2011

Where Am I Going in this Handbasket, Anyway? Or, Dissertation Blog #1

Though that the little sidebar over there on the right says that this blog is a place to preview things I'm working on, it hasn't ever been so far. However, in a week when no current events or pop culture topics stand out to me (though as Bradley Manning's Gender Identity Disorder defense broke this morning, too late to blog, I was nevertheless tempted), and I'm going to be traveling on Blog Thursday anyway, I thought I'd give it a go.

I've recently finished reading two very smart dissertations, Julie Levin Russo's Indiscrete Media: Television/Digital Convergence and Economies of Online Lesbian Fan Communities and Suzanne Scott's Revenge of the Fanboy: Convergence Culture and the Politics of Incorporation.

These are scholars I personally know and respect and thinkers after my own heart. So much after my own heart, in fact, that my reading of their dissertations was punctuated by bouts of fear that one or the other of them—or both!—had already written what I wanted to say in mine.

Both are interested in the interface of fandom and industry, like me. They are wary, rather than uncritically enthusiastic, about the impact of digital technology, like me. They are concerned about the role of capital in contemporary fandom, especially as labor—like me. Among the objects in all three dissertations is Battlestar Galactica's website and video maker. That's a lot in common.

And, I suppose I could look at it as: If three dissertations, produced across the country (East Coast, West Coast, Midwest), with no more than minimal collegial interaction (like, I had already planned to look at certain issues before I got around to doing this reading, and we haven't really discussed it—maybe Julie and Suzanne were in closer touch), are doing this work, then maybe that means it's just time for these questions to be asked.

But I don't entirely have the luxury of just celebrating the fact that other people have noticed the things I care about. The scholarly project, as currently defined in the U.S. anyway, is to produce something new, that no one has said, and differentiate it from what people have said before. For my dissertation to be seen as valid, then, it has to be different from Julie and Suzanne, so when those moments of "OMG, she wrote my dissertation!" came over me, I would take a moment to figure out how I differed.

Here's what I came up with.

I am, first, way more of a Foucaultian than either of them. What I find interesting about contemporary practices of "embracing" fandom (or, at least, how I frame it) is the way that the waning of repressive power—saying "no" through cease-and-desists, say—looks like no power at all. But of course it still is power. It's just productive power—inciting and normalizing certain behaviors and practices, and in so doing producing fandom.

To those whose behavior is incited and within the norm, it looks like a free-for-all, but at the margins—often produced through gender (Scott) and sexuality (Russo)—the seams show. We scholars can see around the edges, then (and so can some fans, to provisionally accept a standpoint, "the oppressed can see the system better" argument that I'm not sure I totally buy).

Recognizing, then, that what's in that middle, normative space is constructed and partial and benefits industry/capital way more than fans, if the cultural status of fandom has shifted in the internet era, what is it now? How does mainstream American culture make sense of this concept "fan"?

When we see fans on our television or cinema screens, who are they and what do they do? If they're no longer automatically murderers (which I'll be the first to admit is an improvement), that doesn't mean that what they are now doesn't matter—so what's the meaning of this concept that we see representationally constructed?

When industry extends a hand to fans, who do they reach out to? What do they invite them to do? What do they think a fan is? And, with the much-vaunted capacity of the internet to make things possible, what actually becomes a possibility? When industry invites fans to come play, what does that consist of? What do official websites afford or not afford, and how is that implicitly an argument about who fans are and what they do?

Rather than looking at specific texts or cultures of fandom, as Russo and Scott do (exceedingly well), my aim is to assess the cultural field of meaning surrounding the idea "fan" by tracing how it gets deployed across the mediascape in fictional and nonfictional representation and by industry in web design and their own conceptualization of the term.

And rather than asking how industry practice matches up (or doesn't) to existing fandoms, I turn the question a different direction: With this productive power, what is "fan" being produced as?

And that seems different enough, and to produce enough of a different set of knowledge, to be worth doing despite the great things that have already been done.

Thursday, December 15, 2011

Of Hate Crimes, Livable Lives, and Taking a Stand

On Wednesday, December 6, 2012, at 5:44am, a white guy leapt on a South Asian man in the train station in Champaign, IL, shouting something about this being his (the white guy's) country—exact verbiage hasn't been clear.

The white guy, identified by local news outlet the News-Gazette as 23-year-old Joshua Scaggs of Fithian, IL, then proceeded to choke the non-white guy, identified as University of Illinois law professor Dhammika Dharmapala, and cut him with a utility knife, opening a "six-inch cut on his throat which bled profusely."

Scaggs was arrested for a hate crime, but ultimately charged with "attempted murder and two counts of aggravated battery"; the prosecuting attorney "opted not to file it [the hate crime charge] because the other charges carry heavier penalties and he's confident he can prove the aggravated battery based on the information he has."

Clearly, the hate crime law is not written in a useful way here. It's not an add-on that increases the severity of any crime, but a separate charge. Somewhere, in an article I can't find now, somebody involved on the prosecutorial side of this said that usually the hate crime gets prosecuted with misdemeanors like vandalism or theft, indicating that the penalty attached to a hate crime is worse than that but less than aggravated battery.

This was surprising to me, because I feel like most hate crime laws are written as the tack-on variety—"Now, with 15% more sentencing!" And, I don't know how I feel about that.

I mean, on one hand, the things one is doing while committing a hate crime are generally already illegal. And, as the prosecutor noted in the quote above, it's often hard to prove intent enough to get a conviction.

Therefore, I'm not totally on board with hate crime legislation. I certainly don't think that attempts to put it on the books should be the be-all and end-all of activism (you hear me, LGBT nonprofits?), not least because I'm wary of constructing such positions as inherently, unlivably vulnerable to violence in the process.

Though of course, this case seems pretty clear cut. It's quite evident that "this is my country" meant "it's not yours" or "you don't belong here"—and that it was racially motivated. Dhammapala was visibly different from Scaggs' idea of "his country." It's not plain xenophobia, that is, because a German-born person, say, wouldn't have produced that same visual trigger. And neither would a person of African descent, whether first generation or eighteenth (Slavery in America estimates 12 generations from the first Africans to the end of slavery; Racematters.org says there have been 6 generations since).

So, even though a racist imaginary would think of the default "American" as white, it would also readily identify a black person as American in a way that East Asians, South Asians, Arabs, and Latinos don't get—as my Asian-American friends who get drunk fratboys ching-chong-ing in their faces or assuming they don’t speak English can attest. So, race is more complex than the usual American reduction to black and white, but it's still pretty relevant and this was still an attack motivated by racial hatred.

Moreover, the fact that juries apparently don’t buy it when prosecutors argue that crimes were prejudice-based deserves critique as an instance where attempts to redress structural inequalities become figured as "special rights."

This, then, brings me to the other hand, which is that it is structural inequality that makes hate crime possible. Some people are seen as less important, less worthy, and indeed less human than others, and—when you get somebody crazy enough—members of certain groups make more cultural sense as targets. Given that, a structural solution seems reasonable.

That is, though I'm not sure anyone has ever shown that increased hate-crime penalties serve as a deterrent for people who for whatever reason translate social devaluation into a hunting license, it does make a statement that, as a society, we don't find such hunting acceptable.

In this way, hate-crime legislation, simply by existing, perhaps lessens the devaluation that starts the cycle. The challenge, then, is to prevent that devaluation from being replaced by a pervasive, uninhabitably-terror-inducing sense of vulnerability. We also have to not let the framing of a group in the law as not-attackable be framed as "special rights" rather than as a corrective to actual special rights already enjoyed by other groups.

And we certainly have to contest the response to such incidents in platitudes—the email from University of Illinois President Michael Hogan to the so-called campus community ways called for a renewal of "our commitment to tolerance" and requested that "we all take a moment to remember that compassion is our greatest virtue and that we are united together in a wish for healing and understanding in the wake of such a tragic incident."

This is real. This is serious. It demands more of a response than this. "We," whoever we are, are quite evidently not "united" and don't have "understanding." It's not an" incident" but the product of a system. And don't even get me started on the implicit superiority of the tolerate-r over the tolerate-d (because I know I go on about it all the time; just check out Wendy Brown's Regulating Aversion).

With vapid and condescending responses like this, hate crime laws start to look better and better.

Thursday, December 8, 2011

Taking Advantage of Rachel in Glee's "The First Time"

I'm a little behind on watching Glee. Really, I'm perpetually behind on all TV; I don’t think there's been a time since Star Trek: Voyager went off the air that I tuned in to watch something in a regularly scheduled time slot—not least because that was the point when I stopped having regular access to TV.

No TV, plus a number of other factors, mean that I am late to the party on discussing Glee's "The First Time" episode, which aired on November 8, 2011. But it annoyed me enough that I'm going to write about it anyway.

The episode has gotten some positive press because it depicts gay teens making the same virginity-losing decisions as heterosexual ones, rah-rah once again Ryan Murphy makes the world safe for people like him.

Though, in their defense, I think that the decision to be really vague about both the heterosexual and homosexual sex scene avoided the whole problem of the double standard whereby a much lower bar for what's offensive exists for gay sex than heterosex, so yay for that.

Glee tends to do an ok job representing white gay men—Kurt is a little stereotypical, but to some extent that's because they cast Chris Colfer and that's how he is, so I'm ok with it—but a pretty horrendous job with everybody else.

In particular, in this episode, the character of Rachel is done a disservice--and through her, so are teen girls.

Rachel has very clear plans for herself, such as moving to New York City, attending the fictional New York Academy of the Dramatic Arts, starring on Broadway, etc. One of these plans, the series has established, is not to have sex until she's 25. In "Grilled Cheesus" (2.02), Rachel and Finn have this exchange:

Rachel: I need to know that when I’m 25, and have won a bunch of Tonys, and I’m ready to have intercourse and babies, that those babies will be raised in a certain way.

Finn: You’re really not going to have sex until you're 25?

The show has enough continuity that this is referenced again in "The First Time" (3.05)

Finn: Why now? The last time we talked about this you said you wanted to wait until you won a Tony.

Rachel: Or any other major award. Emmy, Golden Globe. People’s Choice would’ve gotten you to third base.

Now, I'm not claiming that this is a good plan, necessarily. It's indicative of someone who underestimates the power of social norms on them and overestimates their own control of their life to be able to plan so far out. It is, that is, the plan of someone quite young, as Rachel is.

But Rachel, over and over in the show, is someone who sticks to her guns. She decides what she thinks is right and she goes for it wholeheartedly. And, especially if it has to do with her career, god help you if you get in her way. This person would totally believably have sex to further her acting ability, despite Brett Berk's contention in Vanity Fair's "Gay Guide to Glee" entry that

as desperate, conniving, and monomaniacal as Rachel is about advancing her acting career, it is neither believable nor even amusing to imagine that she might be “convinced” to try out intercourse in order to better her portrayal of a character like Maria in the high-school production of West Side Story. (It is, in fact, grotesque.)

Grotesque it may be, or "supremely stupid, even considering 'Glee’s' tenuous tether to reality," as Mark A. Perigard described it at BostonHerald.com, but it is actually pretty believable because it's congruent with the Rachel who sent exchange student Sunshine Corazon to a crack house because she felt threatened by her talent.

However, for all her selfishness, Rachel can be selfless too. In 1.13, after telling Finn that Quinn had misled him to think that her pregnancy was his child (for selfish reasons), she was genuinely sorry and offered to let Quinn hit her if it made her feel better. Rachel organized interfaith prayer with one glee club member who tolerates her (Mercedes) and one who verges on hatred (Quinn) when Kurt's dad Burt had a heart attack in 2.02.

She arranged with Finn to throw the duets competition in 2.04—unexpected from the super-competitive, rival-sabotaging Rachel—so that new member Sam could win and feel welcomed to the team. In 3.06, Rachel withdrew from the class president election in order to help Kurt's chances at winning and thus help him get into NYADA.

This Rachel might well have been selfless enough to offer her virginity to Finn as a consolation prize for losing out on his football dreams.

But the writers shouldn't have gone through with it. Not like that. Because, at least under our culture's odd relationship to sex (which the show seems to share), the first time is supposed to be a special event for Rachel, but in this episode it wasn’t even about her.

And, like, I'll admit that as a Faberry shipper (Rachel and Quinn) Finchel (Rachel and Finn) is objectionable all by itself, but I have a more specific critique of Finn here. Even in this episode when we'd imagine Finn will be set up as a good boyfriend so that he "deserves" the ending, he feeds Rachel, a vegan, actual meat. And then doesn’t confess. And then takes advantage of Rachel's sympathy for him.

That's pretty horrifying, and that fact has gotten missed in the discussion about the show, at times glaringly so, as when Jerome Wetzel of Examiner.com concludes that there's nothing more to critique after the have-sex-for-acting plot is resolved, commenting that "once Rachel and Blaine stop trying so hard and enjoy being in their respective relationships, sex does happen for each." Blaine and Kurt do indeed "do the deed" out of enjoying being with each other, but not Rachel.

And, you know, I get it. Kids make bad decisions. I know I made some. And they make the decision to have sex for worse reasons than wanting to comfort their partner. As Vanity Fair's Berk reminds us, "an overwhelming physical desire for Finn, or some socially motivated goal of impressing her friends" would have been more in line with "the two core incentives for teens." And like Berk, "I appreciated that she, as the girl, was the instigator" rather than the usual storyline of "boy pressures girl."

But if Glee is trying to do the Very Special Episode shtick, they needed to do better. Because I, too, "wish I could un-see that Endless Love remake these two created in front of the fireplace at the Hudson/Hummels, and un-hear Rachel’s creepy pledge to 'give Finn something no one else will ever get'" (Berk).

I wish they hadn't even filmed it. I wish they had written Finn differently so that he wouldn't take advantage of Rachel's moment of generosity. I wish they themselves hadn't taken advantage of the character of Rachel. Because that just replicates in the structure of the episode that story of girls being pressured into sex for reasons that have nothing to do with them that they tried to avoid in the narrative itself.

Thursday, December 1, 2011

Harry Potter and the Screaming Teens, Or Dr. "Edward Who?"

So, uh, I don't know if you heard about this, but there's this Twilight movie thing? With, like, sparkly vampires and stuff? And the latest installment came out recently? People were camping out and everything.

(They didn't get treated like those other people taking up public space by camping out, though. Apparently, camping out places is a sometimes crime, like cookies are a sometimes food, and, like Occupy Best Buy, waiting to spend money is A-OK!)

But of course, unless you've been living under a rock, you have heard of Twilight, and you have been aware of the level of devotion exhibited by fans of the series—exemplified by the camping-out behavior.

Indeed, Twilight fans are routinely the object of ridicule and hatred for the apparent excesses of their love for the books and film series and the personnel involved (actors Robert Pattinson, Kristen Stewart, and Taylor Lautner and author Stephenie Meyer).

For example, when looking for readily available internet commentary on the difference between OWS and Twilight for the aside above, I found a Facebook status message suggesting that the poster was going to "try setting up occupy wall street signs at my local movie theater in hopes that the police will beat and arrest all the twilight nuts camping out," which is, perhaps regrettably, fairly typical.

Before I go on, full disclosure: I haven't seen or read Twilight. My exposure to the franchise has consisted of news reports and teaching Buffy vs. Edward every semester (Sometimes twice if I guest lecture. I've also been known to show it at parties). I have a group of students making a video about Twilight this semester, though, so perhaps I will soon be educated.

Nevertheless, by means of this indirect consumption of Twilight I have gathered that there's a lot to critique about the way the franchise frames gender, heterosexual romance, and sexual activity. It is apparent that the text has a lot of problems, but from what I can tell it's not markedly worse in this respect than other popular teen romances—or, indeed, much of the rest of media.

Okay, so Twilight fans are imagined as hysterical, weeping, teenage, female masses, and this deserves analysis all on its own. That is, though this fits into longstanding traditions identified by Joli Jensen in her now-classic 1992 piece "Fandom as Pathology: The Consequences of Characterization," the usual story is that stereotyping fans is a thing of the past, as I explained in "Fans Turn to Bomb Threats": Journalists Turn to Stereotypes, so when these same old narratives crop up again we should take that seriously.

What I find really interesting, however, is not that this happens in general, but something much more particular, something I felt compelled to write about after being retweeted two things:

Lord_Voldemort7 The Dark Lord

Dear people (women) attending Breaking Dawn at midnight.... THIS is why you're alone every other night at midnight.

HipsterDalek hipster dalek

IF THE DOCTOR REALLY WANTED TO SAVE HUMANITY, HE'D GO BACK IN TIME AND STOP "TWILIGHT" FROM BEING PUBLISHED.

I have, for a while, been intrigued by the times when fans go around hating other fans, starting with some trends that emerged in my MA Thesis (which apparently has a Google Books entry! Pardon the excessive alliteration. It seemed like a good idea 5 years ago when I named the thing).

But when I got two separate Twilight-disparaging tweets, from two different people, encompassing two other fandoms in the scifi/fantasy speculative fiction spectrum, it seemed like time to take it on.

So, what do these tweets tell us about the cultural meaning of Twilight? People who would attend Breaking Dawn at midnight are women, and they are alone "every other night at midnight"—because they have no family, or no friends, or (most likely given the trope) can't get a boyfriend. Moreover, Twilight is a scourge on humanity from which we should be saved.

But again, this is standard enough in making sense of things beloved by teenage girls in general and Twilight in particular. What's really interesting is who we learn it from, and how.

Here we have the humorous Twitter accounts created for a Harry Potter character and a Dr. Who character, the deployment of which involves imagining what these characters might say about current events and writing the tweets they might write. In some sense, this involves inhabiting or becoming the character, if only temporarily. It definitely involves having extensive knowledge of the object of fandom, to conjure the voice of the character accurately.

It is, then, a practice that requires fandom, both in the execution and in the inclination to do such a thing in the first place. Moreover, Harry Potter and Dr. Who are themselves objects whose fans are often subjected to ridicule as losers under the same set of stereotypes about who fans are that they're deploying against Twilight.

That's pretty strange. The same people who would surely dispute that Harry Potter and Dr. Who fans are excessively emotional, inappropriately sexual losers are fully willing to not only accept but actively promote the idea that Twilight fans are exactly that.

What this suggests, then, is that not only are anti-fan stereotypes alive and well, but that the very people who are ridiculed by them are complicit in their reproduction. They just think that they apply to someone else.